More and more companies are adopting smart technological solutions both to encourage operational effectiveness and to enhance the customer experience.
When to Use A.I. in Marketing
Marketing based on artificial intelligence uses artificial intelligence technologies to:
Artificial intelligence is often used in marketing efforts where speed is essential
Send personalized messages specifically for customers at the right time
Make automated decisions based on data analysis
Evergage’s 2017 real-time personalization survey found that 33% of the marketing experts surveyed use artificial intelligence to offer personalized web experiences. When asked about the benefits of AI-based personalization, 63% of respondents mentioned an increase in conversion rates and 61% noted an improvement in customer experiences.
Benefits of A.I. in Marketing
Artificial intelligence platforms can make quick decisions on how to best allocate the budget and analyze the most effective ad placements to engage customers more consistently, getting the most value from campaigns.
Improves personalization: delivering personalized messages at the appropriate points in the consumer life cycle. Artificial intelligence can also help marketers identify at-risk customers and target them with information that will encourage them to re-engage with the brand.
Make decisions quickly: Artificial Intelligence can conduct tactical data analysis quickly and draw quick conclusions based on the campaign and customer context.
Measure results: Dashboards leveraging AI provide a more comprehensive view of what works so that it can be replicated across all channels and budgets allocated accordingly.
Personalize Email Marketing: A 2016 study by Demand Metric found that 80% of marketers say that personalized content is more effective than "non-personalized" content.
Improve E-commerce experience: AI can help you improve the visitor's experience with smart personalization on your site.