Customer Retention: How to Implement it and What Benefits Derived from it?
Having your own loyalty program is a winning strategy for many successful brands. We’re talking about Loyalty Marketing, that is, all those actions and tools aimed at creating a relationship of loyalty with your customers. The ultimate goal is to build quality and long-lasting relationships, gaining the trust of consumers.
Strengths of Customer Loyalty:
Here are the main advantages of activating a loyalty program:
Parameters to Measure Customer Loyalty
To measure customer loyalty, you must consider three metrics: