For the prosperity and growth of your e-business it is essential to ensure significant online visibility. The secret lies in attracting a steady and large flow of traffic to your e-commerce site. According to statistics, the most successful e-commerce sites exploit between 5 and 8 traffic sources.

These traffic sources can include a range of channels, such as:

• Organic visibility on search engines like Google.
• Active presence on social media, both through organic and paid content.

Visibility on Google is primarily achieved through search engine optimization (SEO), using appropriate keywords on your site to appear high in potential customers’ search results.

Social media, on the other hand, not only functions as “showcases” for your products or services, but are also platforms for interacting directly with your audience, answering their questions and providing customer service with the advantage of build a closer and more loyal relationship with your consumers.

Paid advertising campaigns, such as those offered by Google Ads or Facebook Ads , are an effective complement to organic visibility and can significantly broaden your reach, broadening your opportunities for conversions and sales.

What are the strategies and tools to use? Prof Fabrizio Barbarossa explains it to you in this lesson of the course “The Prof’s advice”.